March 8, 2013

Are You Ready for Facebook's New News Feed Display?

Facebook is changing its News Feed display to feature more visual content. To join the waiting list for the new look, click here.

Meanwhile, here are four tips to prepare you for the enhanced emphasis on visual posts.

1. The new News Feed will enlarge the way visual content is displayed. Uploaded photos and videos will be more prominent than before. Users will also be able to select to see an exclusively "photo" feed.

A good strategy - Use uploaded images to promote a link, rather than just the link. Upload a photo and include a bitly link in your post instead of just linking to the post.  

2. Photo captions will now be overlaid on the photo.

A good strategy - Keep your descriptions short!

3. 3rd party app posts (such as Pinterest) will display more prominently.

A good strategy - Share more compelling, relevant pins to Facebook.

4. When people "like" your page your Timeline cover photo will now display in the feed.

A good strategy - Make sure your cover shot is visually compelling even when reduced in size (e.g. no small print or fussy collages)

Remember, while these are important changes, the most important thing  is still to post interesting, compelling content that your  followers will want to share. There is no substitute for sharing great content!

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